Floremara Begonias

For years, the Elatior Begonia has been enormously popular in the European market. Now, through a unique joint venture between Optimara and Florema, Elatior Begonias are available in the U.S. and Canada.

Floremara combines more than just the names of the two parent companies. Florema, B.V., based in the Netherlands, is the world's largest grower of Elatior Begonias and is among the leading producers of Europe's Cyclamen, Hydrangeas, Impatiens and other plants. Optimara, whose North American operation is located in Nashville, Tennessee, is the world's largest grower of African Violets and is the acknowledged leader of both R&D and marketing for their industry. Together, these two companies provide Floremara with a formidable combination of experience and expertise in the cultivation, research and marketing of flowering plants.

Floremara, which is based in Nashville, offers cuttings and rooted cuttings to U.S. and Canadian growers. Continuing the long tradition that has been the hallmark of both Optimara and Florema, the new company promises vigorous performance and unsurpassed quality in all of their plants. To do this, Floremara will employ the very same growing techniques that have been perfected in Europe and have made Elatior Begonias so popular in the EU market.

Trial Pack Offer

New Floremara customers can test Elatior Begonias in their own greenhouse by ordering a trial pack of only 300 cuttings. Each trial pack includes up to 12 different varieties (25 each). For more information, contact your Optimara representative or send email to sales@optimara.com.

Care Instructions for Elatior Begonias

Elatior Begonias are easy to grow. For complete care instructions, click here.


Floremara offers a number of beautiful varieties. To download a Floremara catalog or poster in PDF format, click here. Please note the document is sized at 13" x 19".

Optimara Main Page

Copyright 2001-2002 Optimara/Holtkamp Greenhouses, Inc. Nashville, Tennessee. Floremara and the Floremara logo are trademarks of Holtkamp Greenhouses, Inc. and Florema, B.V., Netherlands. Optimara and the Optimara logo are trademarks of International Plant Breeding, A.G., Switzerland.