•Retail Store Locator(USA), •All Optimara Variety Names in Searchable Database, •Fresh Violet Alerts, •Free Guide to African Violet Types (PDF), •Easy-Care Tips, •Blooming Tips and Artificial Light, •User Photo Gallery(submit your optimara potos) •Information on Future Varieties
•150 Violets by Leaf, •2" Mini-Violets, •Quarterly Specials with Vintage, Rare or New Varieties as 4" plants, •Violet of the Month Club, •Space Violets available by Leaf or Plug (Full Plants when Available), •Optimara Soil and Fertilizer, •Ceramics & Containers, •Ferns, Foliage, Episcia, Kalanchoe, Fittonia, etc.
Optimara is Earth's
grower of African Violets.
With the widest
selection of full-blooming varieties, Optimara continues to advance
the industry with new plant varieties and innovative
growing techniques, constantly refined over years of research and development.
We create new, exciting plants and care products which are
trend-setting and truly functional. Our effort is to continue offering customers
a unique selection of flowers in a beautiful product line. Our company was founded in 1904, by Martin Dorrenbach in Isselburg, in the lower
Rhein Valley of Germany. By the 1930's, the son-in-law and horticulturist,
Hermann Holtkamp, Sr. bred his first Saintpaulias on only one
square meter (10.76 square feet) of greenhouse space, and by the early 1950's,
the first real success gave hope for the plant's future.
time, Mr. Holtkamp said that the African Violet would be the potted plant
of the future.
Our company grew many different crops, later to be replaced,
one by one, by the African Violet.
One of the most exciting
breakthroughs in the research and development of the African Violet was in
the early 1960's, with the introduction of the first non-dropping variety
called Elfriede. Today all of Optimara Varieties and most all other competitive
varieties available on the market have this characteristic.
In 1961, the name of the company changed from Dorrenbach-Holtkamp Greenhouses
to Hermann Holtkamp, KG. In 1977, Holtkamp Greenhouses was founded in
Nashville, Tennessee, and the Optimara brand name was introduced to the American
In 1981, we started with Optiflora, a plant care product line which also sells
its products under the Optimara brand name. In 1992, the company in the USA
began growing miniature Poinsettias. Over the past few years, the company
has added Elatior Begonias, Rex Begonias, many varieties of ferns and foliage
plants to its product line. In the future, we hope to add even more items
which will give the company new and exciting opportunities in delivering
diverse product line to the consumer into the 21st century.
Holtkamp Greenhouses, Inc. 1501 Lischey Ave.
Nashville, TN 37207 USA Phone: 615-228-2683
Backing up everything
that Optimara grows is a uniquely energetic marketing and distribution program
that makes Optimara Violets as easy to sell as they are to grow. In the design
of all Optimara packaging and display materials, the focus is on minimizing
set-up and maintenance, while maximizing selling power and attention-getting
At Optimara we know that our responsibility for our products does not stop
after the sale.
With Optimara's extensive online resources we reach our consumers
with valuable plant care information. From the most popular African Violet in the world
to a complete line of consumer
plant care products,
Optimara has what it takes to make your business grow.
Copyright 1999-2002 Optimara/Holtkamp Greenhouses, Inc.
Nashville, Tennessee. Doctor Optimara, the Doctor Optimara logo and Optimara
Field Guide are trademarks of Holtkamp Greenhouses, Inc. Optimara, the Optimara
logo, EverFloris, MiniWell, MaxiWell, WaterShip and Watermaid are trademarks
of International Plant Breeding, A.G., Switzerland.